So, you have a brilliant plan for an app that you want to bring to life. The next step is figuring out your target market. Do you target Android, iOS users, or perhaps create a website?
Choosing the right platform for your app development is like deciding where to open your new brick and mortar store. Which mall or street should you target and is there an option to set up an online shop too? Your strategy hinges on your target demographic, financial outlay, and the services you want to provide. Allow me to provide a real-world example to put it in perspective.
Who Are Your Customers?
First, think of your users. Do they prefer Android or iPhones? Or are most of them laptop users?
Users of the provided websites: If your application allows for activities like reading, shopping or booking, then a website alone may be enough!
For instance,
Say, you are building an application to sell custom jewelry. If your clients come from premium fashion industries, an iPhone would probably work the best. But if your main audience is young students, an Android would be a better choice.
Challenge yourself with the following.
What devices do my target audience use the most?
What is your budget?
It’s all about finances! Apps can be expensive to build, so consider your budget.
- If you have a large budget, then choose both Android and iPhone for the best experience.
- If you want to save money, then develop one first which has more users.
- If you’re just testing the idea, a simple website will do the trick.
Example:
A small bakery wanting an online menu and ordering system can start with a website before spending on an app.
Ask yourself:
Do I have the budget to develop and maintain an app on both platforms?
How Soon Do You Want to Launch?
Some apps take months to build, while others can be ready in weeks.
- Need it FAST? A website or a basic app for both platforms is quicker.
- Alright to take time? If you need a rich, detailed app with all features, use Android and iPhone separately.
Example:
A fitness trainer releasing online training can initially begin with a website and then add an app with workout tracking.
Ask yourself:
How soon do I need my app to go live?
What Features Do You Need?
Consider what your app needs to have.
- Basic features like booking, shopping or blogs? A website will do.
- More phone capabilities such as camera, maps, notifications? A good app is fine.
- Something futuristic such as gaming, video editing? Use full app mode for optimal performance.
Example:
A portfolio of photography? A website is adequate. A photo editing software? You’ll require a good app!
Ask yourself:
Do I require sophisticated features such as GPS, camera access, or offline usage?
Final Thoughts:
Which One Should You Use?
- If the budget is tight, begin with a website.
- If you must have it in a hurry, choose one platform either Android or iPhone.
- If you want the optimal experience, develop for both.
- If your application requires phone features, use an app, not a website.
Ultimately, the correct platform is determined by your audience, budget, timeline, and objectives. In case of doubt, begin with one platform, collect feedback, and scale when you are ready.
One Last Question for You:
Who is your app for, and what do they use the most? Answer that, and you will know the right choice!
